Operation Endure - Mission Complete

Last year it was the men with Operation Stretcher, this year the women with Operation Endure.  From the outset, one thing that is synonymous with Hockey for Heroes is the level of endurance and both mental & physical fatigue that this group put themselves through to help raise vital funds for their charity partner Help for Heroes.


When Hockey for Heroes formed their women's team in December of 2016, CEO Joel Forrester said "I believe we have formed a band of women that will become one of the closest-knit sports teams we have seen.  In the next few years they will be putting themselves through everything we can throw at them. At the start of next year, we will sit down and start planning their first tour."


After numerous meetings and a year in the planning, Operation Endure was here. 1620 miles, 8 Military Challenges and 28 hockey matches; all within 8 days.


Starting at the Bisham Abbey, National Sports Centre in Buckinghamshire, the Hockey for Heroes ladies took advantage of a photo opportunity with the World Cup trophy before the start of the tour.  Their journey would take them to Canterbury, via Glasgow, Leeds, Manchester, Solihull, Leicester, Reading and Guildford.

Hocker for Heroes Ladies with the Vitality Hockey Women's World Cup

Hocker for Heroes Ladies with the Vitality Hockey Women's World Cup


There was a sense of excitement and apprehension as the team left for Glasgow and the start of OpEndure.  Speaking to team Captain, Chloe Hobson said “The people involved in this journey are inspirational! Everyone’s reason for being a part of Hockey for Heroes may be different, but our values, passion and sheer determination bring a force so positive and so mind-blowing it’s infectious. Struggles develop your strength, and when you’re going through hardships we never surrender, that is our strength. I’m truly humbled to captain this amazing bunch of people on OpEndure".


With Scottish Hockey star Nikki Alexander-Lloyd, back from Commonwealth Games duties, adding vital international experience to not only bolster the squad on the pitch but also off it.  Each day the team will pushed themselves to the limit as they took on various gruelling military challenges from 10 Mile stretcher carries, 3.5-mile log runs through Windsor Great Park to a 5-mile casevac around a reservoir.


Scotland's Nikki Alexander-Lloyd in action for Hockey for Heroes

Scotland's Nikki Alexander-Lloyd in action for Hockey for Heroes

“This tour has been years in the making, and we are all so excited for it to start!  This is going to be one of the toughest challenges many of us have ever faced, both mentally and physically, but what we are putting ourselves through is nothing compared to the service men and women.  We are doing this to raise awareness and funds for them, so it is worth it for sure” said Nikki Alexander-Lloyd as they arrived in Glasgow for day 1 of OpEndure.


There was one day where the ladies were given a relative rest, instead of the daily physical challenge the team paid a visit to Tidworth, Wiltshire where they had the humbling experience of seeing for themselves the impact that their fundraising has at Tedworth House.  Whether returning from duty or transitioning to civilian life the centre aims to inspire those who have been wounded, injured or become sick while serving their country and enable them to lead active, independent and fulfilling lives.


Following the morning challenges, the Hockey for Heroes team went on to play up to 4 games of hockey each day.  Opposition teams varied from local under 18's to national and international teams.


"Each game offered something different, but all were competitive and friendly. The ladies played their hearts out in every single game. We turned potential loses into incredible wins and scored some amazing goals, along with some great saves by our Goalkeeper Aurora" said Lara Wilkinson, Vice Captain, Hockey for Heroes.  The words “I can’t believe they continue to play at such a high level, after all they have been through” were often heard by spectators and opposition.


Exhausted after a Military challenge and match 3 of 4 on Day two.

Exhausted after a Military challenge and match 3 of 4 on Day two.

The success of this tour was only possible because of support from all the host clubs, the hockey family and our sponsors Celixir, Colgate and Guardian Pro. The hockey family came out in force to support the ladies in their fundraising efforts and came up with creative ways to raise money.  From cake sales and raffles to inflatable hockey pitches and fire-walks. Thank you so much to everyone involved for making the tour a success, with your help we're on target to raise in excess £40,000.

Hockey for Heroes announce Hawkinsport as new retail partner


Hockey for Heroes, a supporting charity of Help for Heroes, who raise money to help support our injured and fallen Heroes, today announces a new retail partnership with Hawkinsport, a leading sports retailer.

Hawkinsport are fully supporting the #OpEndure tour by kindly donating a wide range of products to help make the tour possible. Items being provided include hockey balls, water bottles, holdalls and much more.

Hawkinsport is proud to sponsor Hockey for Heroes charity in their support of injured veterans through the hockey community. We are very happy to take on the opportunity to sponsor the equipment and kit for the ladies team traveling across the UK as they start their first #OpEndure Tour.

Having met the girls this morning at Bisham, we are delighted to be supporting this amazing charity. We wish them good luck in their matches and challenges over the next 8 days and will be following closely as they raise money in support of Help for Heroes.”
— Rob Hawkins & Martin Sell, Hawkinsport

The Hockey for Heroes team continues to undertake tasks that mix a combination of exceptional physical exertion combined with playing hockey. 2018 witnessed the first ladies squad challenge, with the team completing 8 military exercises and playing 29 games hockey over an 8 day period.  Throughout the tour the squad of 25 undertook a physical exercise set by a military instructor including log races, assault courses, interval runs and other physical challenges followed by playing up to four games of hockey a day; pushing the ladies to their physical and mental limits. 

Because of people like Hawkinsport, we will endeavor to progress forward as an organization. Hawkinsport are a family run business that we’ve had links to for many years, so this collaboration is very fitting for the next exciting step for Hockey for Heroes.
— Joel Forrester, Managing Director, Hockey for Heroes.

About HawkinSport

Established by Freddie Hawkins 50 years ago as a traditional sports retailer, Hawkinsport specialises in hockey, rugby, cricket, racquet sports and also school wear.   Currently we supply 20+ hockey clubs with teamwear online and have become known as the ‘go to’ specialist for hockey kit and equipment in the South East.

We work closely with Specialist Sports on the supply of Adidas team hockey kit.

Along with retailing hockey kit, we are specialists in the supply of club and tour kit and have in-house printing and embroidery production.

As an independent company and a member of the Intersport buying group we are able to supply the best products and kit from manufacturers and offer a competitive and full range of products and services.

Being a member of Schoolwear Association, we sign up to their Code of Practice outlining ethical and fair trading.